ABOUT WELL BRED & BRANDED

Built From a Life in Dogs

I’m Theresa A. Goiffon, breeder behind Dunham Lake Australian Terriers and founder of Well Bred & Branded.

For nearly two decades, purebred dogs have been a major part of my life as a breeder, exhibitor, mentor, kennel-club leader and AKC Delegate. Along the way, I’ve bred close to 50 AKC Champions, multiple Best in Show winners, Westminster Best of Breed winners and Group winners. Dunham Lake Australian Terriers have also achieved numerous firsts for our breed, including pioneering accomplishments in Detection, Nose Work and Trick Dog, to name just a few.

My first World Dog Show experience was in 2012, and in 2025 I returned to Helsinki, Finland, proudly representing the United States with two of my own Bred-By Australian Terriers, both bred and based in the United States. I have always believed our dogs should be celebrated not only for how they look, but for what they can do.

But Well Bred & Branded didn’t grow out of titles or awards. It grew out of a need I was seeing firsthand. Breeders were reaching out to me asking how they could become more visible, better communicate the work behind their breeding programs and connect with the right puppy families. They were doing the work of responsible breeding, but often weren’t sure how to make that work visible to the people searching for their breed.

I began helping breeders think differently about their online presence how they could be easier to find, educate more effectively and build relationships with prospective puppy families long before a litter was available. That need became the foundation for Well Bred & Branded.

Today, puppy families often begin their search online. I created Well Bred & Branded to help responsible breeders bring the knowledge, experience and relationships that have always mattered in our world into the places people are looking today.

Keep what works. Expand where you can be found.